RESUME
Email Campaigns Manager, Supermajority
July 2020- Present
Lead the email program, strategy, data, reporting, and campaigns for Supermajority (501(c)(4)) and Supermajority Education Fund (501(c)(3), for a total audience of half a million
Manage key stakeholder relationships, both internal and external, to execute the email program including development team, mobilization team, events team, and agency and third party vendors
Develop lifecycle marketing programs to increase the lifetime value of a supporter by lowering churn and improving rates of engagement and donor behavior, serve as in-house expert on email and digital marketing, deliverability, and technical expert for email service provider
Digital Strategist, Run the World Digital
September 2019 - June 2020
Client-facing; lead end-to-end execution of authentic, segmented digital fundraising and advocacy email programs for eight high-volume unique U.S. Senate and House campaigns as well as nonprofit and electoral organizations.
Strategize content planning (70+ emails/month) as well as lead production, quality assurance, A/B testing, tracking, list growth, with focus on reporting back efficiently to make smart growth recommendations moving forward.
Design graphics for social media, web, ads and email, draft social copy, and code email wrappers on a daily basis.
Email Manager/Copywriter, Gillibrand 2020
June 2019Â - August 2019
Assisted email production and QA for successful email fundraising campaigns, used A/B testing, detailed data tracking and analytics to make decisions, helping to raise over $2.1 million.
Wrote emails and texts to mobilize supporters.
Designed graphics for compelling digital ads and emails.
Digital Organizing Manager, Michigan League of Conservation Voters
May 2018Â - June 2019
Strategized and implemented digital communications and ad campaigns using A/B testing, analytics and new tactics in order to advance electoral and policy goals and encourage offline engagement.
Collected stories from the field and leveraged creative content (social, graphics, video and photo) to drive rapid response action.
Tested and refined an online to offline portal to build grassroots support for candidates, issues and policy.
Built rapport with press and led press events and story pitching.
Editor-in-Chief, Grand Central Magazine
May 2017 - May 2018
Led an editorial staff of 13 and a reporting staff of 40. Directed all reporting and web content. Facilitated communication between reporting, video, photo and PR teams, final edits on all stories (AP Style) and social media, steered the publication in content and storytelling. Grew social audience on Facebook by 8.6 percent. Maintained website backend and led SEO strategy.
Elite Daily Contributing Writer
June 2017- May 2018
Wrote articles (6-9Â per week) under the Life and Breaking News sections. Responsible for SEO optimization and strategy.
Eco-Journalism Intern, West Michigan Environmental Action Council
May 2017 - August 2017
Wrote, produced photo and video on environmental and environmental justice issues in the West Michigan area for nonprofit blog and the Grand Haven Tribune.
Editorial Intern, VINA
December 2016 - May 2017
Sourced photos, wrote and edited blog posts, created videos targeted to the VINA audience, managed social media posts and curated published works.
Took on independent intern projects, including a complete site redesign and brand launch.
Managing Editor, Grand Central Magazine
May 2016 - May 2017
Worked as communication and
problem solving outlet for magazine. Responsible for editing all stories before EIC, creating graphics when needed and breaking down social media analytics.
Trained all new writers for AP Style, writing abilities and the focus of our publication by implementing new reporter workshops and weekly trainings.
Arts & Entertainment Editor, Grand Central Magazine
November 2014 - May 2016
Assisted and provided guidance for section reporters, fact checked, daily use of AP Style, daily editing, idea generation.
Reporter, Grand Central Magazine
August 2014 - January 2015
Pitched stories, shot photo and video, reported on events all on weekly and daily deadlines.
Skills, Programs and Awards
Skills
Email, rapid response writing, AP Style, fact checking, basic HTML coding, photography, videography, social media management, graphic design, copy editing, research, digital campaign strategy.
Programs
ActBlue, Formstack, WCA IBM, EveryAction/NGP, BSD, MailChimp, Adobe Creative Suite (especially proficient in Illustrator, Indesign and Photoshop), Tumult Hype, WiX, WordPress, Facebook Ads Manager, Google Analytics.
Awards
Online Collegiate Pacemaker, 2018
Central Michigan University Department of Journalism Leadership Award
Central Michigan University Department of Journalism Gilbert o' Maienkneicht Award
Society of Professional Journalists Honorable Mention, Grand Central Magazine 2016-17
Grand Central Magazine Editor of the Month, 2016
Society of Professional Journalists Mark of Excellence Award, Region 4, 2015-2016, Grand Central Magazine
1st place for Best Independent Online Student Publication, Society of Professional Journalists Region 4 Mark of Excellence Awards 2014-2015, Grand Central Magazine